The UNIQUE Vehicle for Targeting this Market

FEATURES

RESOURCE GUIDE

Chinese Yellow Pages is more than just yellow pages,
it is also a resource guide for the Chinese-American community
offering important, useful daily and lifestyle information in two white page sections:

Front White Page Section:

• Emergency Numbers
• Country Codes
• Airport Map
• Local Freeway Map
• …and much more�c

Back White Page Section:

• How to Obtain Passport
• Immigration Process
• How to Apply for Social Benefits
• Places of Interest
• How to Start a Business
• … and much more�c

DISTRIBUTION

• Active pick-up method ensures retention and usage
• Distribution Center: Chinese shopping malls, supermarkets, restaurants, banks, etc.
• Advertiser Distribution: Various Chinese businesses
• Door-to-Door: Delivery to selected Chinese-owned businesses
• Verifiable Circulation

POSSESSION RATE

• 81% of Chinese households possess a copy of Chinese Yellow Pages
• 95% of those households use it on a regular basis

MAJOR ADVERTISERS

AT&T, Verizon, Bank of America, State Farms, Allstate, Western Exterminator, BWM of North America, Audi/Porsche, Mercedes Benz, Volvo, Jaguar, Berlitz Language Center, ICI Paint Store, Washington Mutual, Wells Fargo, Rite Aid, Enterprise Rent-A-Car, Cingular, Ethan Allen, Hilton, Mazda, Lamps Plus, Scottrade �cjust to name a few.

AWARD WINNING

The only five-time winner of the YPIMA Industry Excellence Award�h
1993 Gold Award, 1995 Gold Award, 1996 Silver Award, 1997 Bronze Award, 2001 Gold Award

Source: Usership Survey 1996

Specifications