

The UNIQUE Vehicle for Targeting this Market
FEATURES
RESOURCE GUIDE
Chinese
Yellow Pages is more than just yellow pages,
it is also a resource guide for the Chinese-American community
offering important, useful daily and lifestyle information in two white
page sections:
Front
White Page Section:
- Emergency
Numbers
- Country Codes
- Airport Map
- Local Freeway
Map
- Kand much morec
Back White Page Section:
- How
to Obtain Passport
- Immigration Process
- How to Apply
for Social Benefits
- Places of Interest
- How to Start
a Business
- K and much morec
DISTRIBUTION
- Active
pick-up method ensures retention and usage
- Distribution
Center: Chinese shopping malls, supermarkets, restaurants, banks,
etc.
- Advertiser Distribution:
Various Chinese businesses
- Door-to-Door:
Delivery to selected Chinese-owned businesses
- Verifiable Circulation
POSSESSION RATE
- 81% of Chinese
households possess a copy of Chinese Yellow Pages
- 95% of those
households use it on a regular basis
MAJOR ADVERTISERS
AT&T, Verizon,
Bank of America, State Farms, Allstate, Western Exterminator, BWM
of North America, Audi/Porsche, Mercedes Benz, Volvo, Jaguar, Berlitz
Language Center, ICI Paint Store, Washington Mutual, Wells Fargo,
Rite Aid, Enterprise Rent-A-Car, Cingular, Ethan Allen, Hilton, Mazda,
Lamps Plus, Scottrade cjust to name a few.
AWARD WINNING
The
only five-time winner of the YPIMA Industry Excellence Awardh
1993 Gold Award, 1995 Gold Award, 1996 Silver Award, 1997 Bronze Award,
2001 Gold Award
Source: Usership
Survey 1996
Specifications
| |
Book Trim
|
Classified Section |
New
York
New Jersery
(051500) |
8
1/4 x 10 3/4
|
4
Color (CMYK with White Knockout)*
3 Column Download |
San Diego
Orange County
(006672) |
8
1/4 x 10 3/4
|
4
Color (CMYK with White Knockout)*
3 ColumnDownload |
Northern
California
North Bay
(006582)
|
8
1/4 x 10 3/4
|
|(CMYK[թ)
4 Color (CMYK with White Knockout)*
3 ColumnDownload |
Northeast
V
DC/Boston/Phil.
(104211) |
8
1/4 x 10 3/4
|
4
Color (CMYK with White Knockout)*
3 ColumnDownload |
Los Angeles
Southern California
(007291) |
|
4
Color (CMYK with White Knockout)*
4 ColumnDownload |
Southeast
(013186) |
8
1/4 x 10 3/4
|
4
Color (CMYK with White Knockout)*
3 Column |
Northern California
South Bay
(006988)
|
8
1/4 x 10 3/4
|
4
Color (CMYK with White Knockout)*
3 ColumnDownload |
Guideline
- Illustrator
EPS or AI Format
A. Please create outline for all letters
B. For color Ad please save as CMYK color.
C. For Black and Red Ad: Magenta and Black only
- Corel Draw
A. Please create outline for all the letters
B. For color Ad:
please save as CMYK color.
C. For Black and Red Ad:
Magenta and Black only
- Jpeg, Tiff,
PSD, or PDF
A. Resolution 300 dpi and up
- Text file
A. Note Pad, Word
- Email:
A. pic@cypn.com
B. Subject: Contract Number
- Upload file
by FTP:
Please contact our sales.
- PC file only
|
Please contact your local sales office for most updated
specialty spots and premiums available.
|
 |