市場發展

瞄準市場的獨特媒介
The UNIQUE Vehicle for Targeting this Market

內容 FEATURES

資源指示 RESOURCE GUIDE

華商年鑑的內容已超越一般的電話簿，它也是一本華裔社區所需資源的指引，
在前後兩部份的白頁中，提供重要的、有用的日常和生活型態資訊。

Chinese Yellow Pages is more than just yellow pages,
it is also a resource guide for the Chinese-American community
offering important, useful daily and lifestyle information in two white page sections:

前部白頁部份 Front White Page Section:

• 各種緊急電話 Emergency Numbers
• 各國電話國家代號 Country Codes
• 機場地圖 Airport Map
• 當地高速公路地圖 Local Freeway Map
• 以及更多資訊…and much more�c

後部白頁部份 Back White Page Section:

• 如何取得護照 How to Obtain Passport
• 移民程序 Immigration Process
• 如何申請社會福利 How to Apply for Social Benefits
• 旅遊地點 Places of Interest
• 如何創業 How to Start a Business
• 以及更多資訊… and much more�c

散發 DISTRIBUTION

• 自行取用的辦法確保保存和使用。
• Active pick-up method ensures retention and usage
• 散發中心：華人購物中心、超級市場、餐館、銀行等。
  Distribution Center: Chinese shopping malls, supermarkets, restaurants, banks, etc.
• 廣告銷售量：各種各樣的中國商業。
  Advertiser Distribution: Various Chinese businesses
• 挨家挨戶：分送給挑選過的華裔東主商店。
  Door-to-Door: Delivery to selected Chinese-owned businesses
• 可認證的發行量。Verifiable Circulation

持有率 POSSESSION RATE

• 81%的華裔家庭持有華商年鑑
  81% of Chinese households possess a copy of Chinese Yellow Pages
• 95%的這些家庭經常使用華商年鑑
  95% of those households use it on a regular basis

主要廣告客戶 MAJOR ADVERTISERS

AT&T, Verizon, Bank of America, State Farms, Allstate, Western Exterminator, BWM of North America, Audi/Porsche, Mercedes Benz, Volvo, Jaguar, Berlitz Language Center, ICI Paint Store, Washington Mutual, Wells Fargo, Rite Aid, Enterprise Rent-A-Car, Cingular, Ethan Allen, Hilton, Mazda, Lamps Plus, Scottrade 這僅是其中的一小部份。

AT&T, Verizon, Bank of America, State Farms, Allstate, Western Exterminator, BWM of North America, Audi/Porsche, Mercedes Benz, Volvo, Jaguar, Berlitz Language Center, ICI Paint Store, Washington Mutual, Wells Fargo, Rite Aid, Enterprise Rent-A-Car, Cingular, Ethan Allen, Hilton, Mazda, Lamps Plus, Scottrade �cjust to name a few.

多次獲獎 AWARD WINNING

唯一5度榮獲黃頁整合行銷協會(YPIMA)「業界卓越獎」。
1993黃金獎。1996黃金獎。1996銀牌獎，1997銅牌獎。2001黃金獎。

The only five-time winner of the YPIMA Industry Excellence Award�h
1993 Gold Award, 1995 Gold Award, 1996 Silver Award, 1997 Bronze Award, 2001 Gold Award

來源：1996 USERSHIP調查
Source: Usership Survey 1996

規格說明 Specifications